5pm, Tue Oct 30th, MCPS-PRS Alliance
As the music industry’s hottest new sales platform and possibly the main vehicle for future music consumption, the mobile phone is now a must for those keen to market and distribute their music to the widest possible audience. Music2 Mobile will see the leading industry experts sharing hints, tips and trade secrets on all aspects of mobile marketing and distribution, offering valuable advice to suit all budgets.
A brief overview of the market by Mobile Entertainment Forum Europe General Manager Sarah Roberts will be followed by two panels. The first considers the latest tricks for using mobiles for music marketing –from freebies and giveaways to personal artist messages, voicemails, bluecasting and mobisodes.
The second panel explores the options for sales via mobile, from paid-for ringtones, wallpaper, full tracks and viideos to future fornats and the evolving mobile distirbution value-chain.
Overview: Sarah Roberts, General Manager, MEF Europe
Marketing Panel: Liam Alt, Head of Music, Pocket Group
Seth Jackson, IndieMobile
Nico Kopke, CEO, Kodime
Distribution Panel: Steve Mayall, Founding Director, MusicAlly
Richard Wheeler, Head of Music Partnerships, Orange UK
Chairman: Harry Leckstein, MD, Freeport Records / Founder, London Urban Collective
Where / When:
Date: Tue Oct 30, 2007
Venue: The Basement, MCPS-PRS Alliance, 29-33 Berners Street, London, W1T 3AB
Location: Nearest Tube – Goodge St. (Northern Line), Alliance is at Mortimer St end of Berners St.
Time: 5pm – 10pm
Cost: Standard: £50.00, Trade Body Members: £45.00, Members: £35.00
All places MUST be booked and paid for in advance via www.musictank.co.uk
The UK is leading the European market for mobile music, with ‘music’ handset penetration now standing at an impressive 40% (BPI, 06/07), while MusicAlly recently estimated that UK users download as many as many 1.3million tracks a month using mobile phones. Above all else, mobile phones are pretty much omnipresent – we carry them with us wherever we go – meaning that for the tech-savvy music marketer, potential custom is always just a few clicks away.
This two-part seminar will explore the world of possibility associated with mobile music, as well as debunking the myth that only larger labels have the necessary resources to capitalise on its potential. Equally suited to labels and individual artists, this session will see top notch industry speakers sharing tips and techniques to suit all levels of expenditure – from the tightest of budgets upwards.
The evening kicks off with an in depth look at mobile as a marketing tool, while the second part will examine the fine art of mobile distribution.
Part One: Mobile Marketing
One of the catchphrases of the changing music industry is ‘getting closer to the fans’, and if there’s such thing as a perfect tool for the job, then it’s undoubtedly the mobile phone. From freebies and giveaways to ads and personal artist messages, from truetones and polyphonics to wallpapers, mobisodes and bluecasting, the number of ways to engage with fans via mobile is truly staggering.
Such variety represents a dream come true for ambitious marketers, and this session will see some of the industry’s best share the secrets of their success, as well as valuable insight into the kind of results you can expect to achieve – even on a small budget. From the basics of gathering contact numbers right through to the complexities of content delivery, this session will handle it all, providing attendees with the knowledge they need to make the most of the ‘humble’ mobile.
Part Two: Mobile Distribution
The scope for marketing via mobile is surpassed only by its potential as a sales platform. With wallpaper and ringtone markets now firmly established (and proving to be highly lucrative), recent moves to cap data transfer charges look set to ensure that single track downloads and subscription services (see Omniphone) enjoy similar success.
Part two of this unmissable double-header will see industry heavyweights outline the many paths to success in mobile distribution, from on-portal downloads to sideloading from artist homepages, whilst also describing the complexities of the value chain and the pivotal role mobile distribution can play in a wider campaign.
With innovative product bundles (possibly including the much-hyped ‘ringle’ ) set to provide a welcome fillip to music sales, this session is a must for those hoping to make the most of the impending mobile music boom.
Overview 17.00 – 17.15 – Sarah Roberts (tbc)
Panel 1 17.15 – 18.45 – Mobile Marketing
Break 18.45 – 19.30 – light refreshments
Panel 2 19.30 – 21.00 – Mobile Distribution
Drinks/networking 21.00 – 22.00
MusicTank is the UK’s music business network, an initiative of the University of Westminster, set up with the support of 14 UK music industry organisations.
MusicTank aims to foster new collaborations and circulate innovative ideas, best practice and cutting-edge strategies to increase innovation and productivity across the business. Regular think tanks bring hot topics into sharp focus and help pinpoint the opportunities created by disruptive technologies.
MusicTank conferences deal with everything from record production to copyright review while occasional social evenings blend the entertaining recollections of music business virtuosos with the opportunity to develop valuable industry contacts.
MusicTank aims to override traditional partitions by providing improved access to expert knowledge via musictank.co.uk, the leading music business web-site, offering free industry discussion on new business techniques alongside useful reports and comments from leading lights. MusicTank also produces a free monthly newsletter to keep subscribers up to date with all the latest music developments.