Music Mashup Pre-Conference at The Mashup, is all about gaining true understanding of how the combined forces of youth and technology are transforming how youth listen to and consume music. Co-programmed by Jay Frank of Yahoo! Music, this event will open with a keynote by Eric Garland, CEO of Big Champagne Online Media Measurement. Eric will break out the genres that teens are actually listening to and give a better idea of what sounds work for marketers. He’ll also offer analysis on how much is being consumed illegally vs. legally along with the methods by which young people obtain this music.
Should be interesting. Check out more at: